Coca-Cola Christmas Truck Tour
The Coca-Cola Christmas truck is coming to the winter market at Riesenradplatz!
The Coca-Cola Christmas Truck Tour stops at the Ferris Wheel on December 19th
In 2023, the popular Coca-Cola Santa Claus will be traveling all over Austria with his brightly lit vehicle and will stop in every federal state. At a total of 18 stops he spreads the message of this year's Coca-Cola Christmas activities "The world needs more Santas". On December 19th there will be an atmospheric stop in Vienna at the winter market at Riesenradplatz.
From mid-November until shortly before Christmas, Coca-Cola Santa Claus visits all Austrian federal states. As befits his status, he does this in his magical truck. “Last year we took the Coca-Cola Christmas truck out of the garage again after a break of several years. The reactions from Coke fans were great, and the number of visitors at the stops was overwhelming,” said Anuscha Kapdi, Brand Manager at Coca-Cola Austria. “This success prompted us to give people pre-Christmas moments again this year. “
Christmas village with numerous attractions
It starts on December 19th in the Prater with the Coca-Cola Christmas truck tour stop from 4:00 p.m. The truck's impressive driveway, accompanied by Melanie Thornton's "Wonderful Dream", provides goosebumps at around 5:00 p.m. The stop is scheduled to end at 8:00 p.m. We recommend traveling by public transport. Before the truck pulls in with Coca-Cola Santa Claus in the passenger seat, guests can explore the Christmas village and take home a personalized Coca-Cola zero can. Christmas card photo-framing also offers opportunities for a souvenir of the visit. The Coca-Cola Santa Claus also has a virtual reality sleigh in his luggage with which he can “fly” around. In addition to the above-mentioned attractions, visitors to the winter market can look forward to a 360° video platform as well as a Santa Claus post office and a choir that provides musical accompaniment towards Christmas. “As befits Christmas, small gifts are also distributed,” says Anuscha Kapdi, who also invites visitors to find out what kind of Santa they are. “Using the Coca-Cola app, you can find out in just a few steps what type of Santa you are, whether selfless, caring, cheerful or sensitive. Because one thing is clear, the world needs more Santas.