Coca-Cola Christmas Truck Tour
When the days get busier with gift stress, Christmas shopping, and last-minute year-end tasks, it’s important to take a moment to breathe. Or, as Coca-Cola expresses it in this year’s Christmas motto: “Time for a Coca-Cola. Refresh your holidays.” That’s exactly what the Coca-Cola Santa Claus will make possible again in 2025 with his legendary truck. During 24 stops across Austria, he spreads festive cheer, creates shared moments of joy, and reminds everyone of the true meaning of Christmas.
From mid-November until just before Christmas, the Coca-Cola Santa Claus brings festive cheer with his legendary truck to locations across Austria. On his tour, he stops at 24 locations, bringing bright smiles and special moments of anticipation. “The Coca-Cola Christmas Truck Tour has become a cherished part of the pre-Christmas season for many people,” says Vivien Isabel Herak Hadas, Brand Manager at Coca-Cola Austria. “This year, we want to encourage people to consciously take time for the little joys amid the busy holiday season, to enjoy moments together, and to rediscover the magic of shared experiences.”
The 2025 Coca-Cola Christmas Truck Tour kicks off on November 17 in Dornbirn and concludes on December 18 in Vienna. A staple feature again this year is the beautifully designed Coca-Cola Christmas Village, which offers engaging activities for the whole family while visitors await the arrival of the Coca-Cola Santa Claus. When the illuminated red truck finally rolls onto the square, accompanied by “Holidays are coming”, the anticipation reaches its peak.
A colorful program at the Coca-Cola Christmas Village
The Coca-Cola Christmas Village turns every visit into a place full of interactive fun. Even before the truck arrives with the Coca-Cola Santa Claus, visitors of all ages can enjoy a range of activities. Guests can design a personalized Coca-Cola can as a keepsake or take a memorable photo at the Christmas card photo frame. A special highlight is the virtual reality sleigh, offering visitors the experience of “flying” through the air.
“We want to invite people to pause, participate, and create lasting memories,” says Vivien Isabel Herak Hadas. “Meeting Santa in person and the arrival of the truck are always the emotional highlights of the tour.”
Helping together
As in previous years, proceeds from the sale of Coca-Cola Christmas items will go to a good cause—this year to the Ö3 Christmas Miracle, supporting families in need through the Licht ins Dunkel emergency relief fund.
Musical highlights at selected stops
During the stops in Schladming (December 6), the Winter Market at Riesenradplatz (December 9), and Winterwunder in Mörbisch am See (December 13), visitors can enjoy particularly festive programs, with live performances by Soundcheck by Cesar Sampson acts creating goosebump moments. Featured artists include Vienna rapper XAM, a long-time influencer of the local hip-hop scene; Salzburg singer VIA, known for heartfelt piano melodies and a captivating voice; and Tyrolean Lena Schaur, winner of this year’s Soundcheck by Cesar Sampson, bringing authentic singer-songwriter vibes and strong stage presence. Special guest in Vienna: Lucas Fendrich.
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Schladming: Lena Schaur, VIA, XAM
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Winter Market at Riesenradplatz, Prater: Lena Schaur, VIA, XAM, Lucas Fendrich
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Mörbisch am See: VIA, XAM
E-Mobility partner Volvo
This year, Volvo Trucks Austria and Volvo Car Austria are accompanying the Coca-Cola Santa Claus as e-mobility partners on his tour across Austria. The crew is supported by a fully electric Volvo FH escort truck and three XC90 Hybrid models. Together, Coca-Cola and Volvo are making a statement for environmentally conscious mobility during the festive season.